Persona: Jacqui W.

  • User Experience Designer
  • Worked in digital design for over 10 years
  • MSc Information Systems from Brighton University, BA (Hons) Communication Media (Time-based media) from KIAD Maidstone
  • Has a passion for design and is a natural problem solver
  • Strong sense of humour especially when deadlines loom

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Creative IT professional with a genuine passion for user experience and design that possesses a structured, analytical approach with a keen eye for attention to detail to combine an understanding of business issues along with strategic focus. An effective communicator with good interpersonal skills; able to get to the core of problems and promote viable solutions to achieve significant results.


  • Determined and hardworking
  • Personable - able to communicate well and with conviction to stakeholders, design teams and engineers
  • Concientious
  • Loyal
  • Tenacious
  • Best personal achievement: completing a MSc as a full-time working lone parent
  • My passions include: painting and ceramics ( and road cycling with my club at weekends

Core skills

  • Thorough understanding of user-centered design techniques and methods
  • Great communication skills for stakeholder relationship management and team collaboration
  • Ability to solve design problems, form ideas and conceptualise
  • Goal driven with a can-do attitude
  • Strong knowledge of wireframes, storyboarding, user journeys and rapid prototyping
  • Understanding of good research methods to develop meaningful user profiling
  • Expert graphic design skills for image manipulation and building vector graphics
  • Experience of working within an agile environment
  • Able to provide leadership, motivation and good people development
  • Excellent knowledge and understanding of the full development life cycle